PUMA has launched an exciting new campaign with Super Netball power house- the Melbourne Vixens.

#WitnessFearless is the rallying call, urging netball fans nation-wide to “drive netball forward together”.

 

The campaign combats a TV Guide review in The Age of the Super Netball competition, which was published on July 27 this year:

 

“Once just for schoolgirls and workplace bonding, this is now a full glamour sport for many.”- The Age, TV Guide.

 

This review, which came as a shock to many, has inspired this fierce campaign, breaking free of the stereotype placed on the sport and allow people to view netball in a positive, competitive light.

 

Aiming to “crush negative reviews, change perceptions and change headlines”, #WitnessFearless is giving a platform to the elite Melbourne Vixens athletes, while inspiring the younger generations and silencing the critics and keyboard warriors.

 

Melbourne Vixens’ captain, Kate Moloney, is leading the PUMA Campaign, using the 2020 season to highlight the intensity and hunger from her side in the Super Netball competition.

READ THE FULL INTERVIEW AT THE WOMEN’S GAME (CLICK HERE)

You can watch the full #WitnessFearless campaign here.